You work with the principals.

Lawrence advises companies entering, operating and growing in Taiwan and across Asia. His work sits at the intersection of market strategy, commercial execution, technology and partnerships.

His background spans enterprise technology, cloud and AI, consumer and sports businesses, and cross-border business development across the United States, Greater China and Asia-Pacific. That range matters here, because a Taiwan market-entry question rarely stays a strategy question for long — it becomes a distributor negotiation, a certification calendar, a system that has to be built, or a partnership that has to hold for years.

At Taiwan Axis he works directly with clients on market-entry strategy, distribution, partnerships, commercial systems and complex projects where the challenge is not simply understanding Taiwan, but getting something done in Taiwan.

Hana leads commercial development and client engagement at Taiwan Axis, working with companies as they evaluate opportunities, develop partnerships and turn market-entry plans into commercial relationships.

Her role spans business development, partner engagement, commercial structuring and the coordination required to move a project from initial market assessment into execution — the stretch where most entries lose momentum, and where progress depends less on further analysis than on keeping the right people moving in the same direction.

At Taiwan Axis her focus is connecting strategy to the people, partnerships and commercial actions required to make it work.